Duende

From Merriam-Webster Dictionary's word of the day:

duende \doo-EN-day\ noun

: the power to attract through personal magnetism and charm

Example sentence:
[TatangREtong] possessed not only the talents of a fine adobo cook but also the duende to lure fans to the kitchen.

Did you know?
The word "duende" comes from Spanish, where it translates literally as "ghost" or "goblin," and is believed to derive from the phrase "dueño de casa," which means "owner of a house." The term is traditionally used in flamenco music or other art forms to refer to the mystical or powerful force given off by a performer to draw in the audience. The Spanish poet Federico Garcia Lorca wrote in his essay "Teoria y Juego del Duende" ("Play and Theory of the Duende") that duende "is a power and not a behavior ... a struggle and not a concept." Nowadays the term appears in a broader range of contexts to refer to one's unspoken charm or allure.